EXPLAINER VIDEOS

Explainer videos are an excellent way to communicate information in an interesting and creative way.

Most are created using animation, but the style can be wildly different.

Some feature characters and resemble a cartoon, others more abstract incorporating shapes, icons and animated text.

There are not set rules on how long an explainer video should be, but most will fall between 30 seconds and 4 minutes.

They can be used to explain the services a company offers, how to use a piece of software, important staff safety procedures, a customer booking process or a complex topic related to a brand’s industry.

Explainer videos are often used on website landing pages, or within company profiles on social media channels.